What is a SessionM campaign?

A SessionM campaign is a marketing engagement intended to drive specific customer behaviors or to build awareness about your brand. A campaign engages members in way that prompts them to take actions that support overall goals of your brand’s loyalty program. The goal of a campaign may be to reward members on their birthday, promote a new product, or encourage the use of digital channels for making purchases.

What types of campaigns does SessionM support?

The SessionM platform supports messaging and promotional campaigns.

What is a messaging campaign?

In a messaging campaign, you send targeted messages that build brand awareness among your members. Messages can include push notifications, inbox messages, activity feed messages, or external messages. Delivery options can include one-time, recurring, scheduled or triggered by a behavior.

What is a promotional campaign?

In a promotional campaign, you send, schedule or set up a triggered promotion designed to reward designated behaviors, including member engagement or purchase activities. Variations of promotional campaigns include:

• Promotion: Encourage selected behaviors through a scheduled campaign or a campaign initiated by triggers that you define.

• Member engagement: Predefined, member-triggered event that indicates a customer has performed a particular behavior.

• Purchase activity: Member-triggered event that includes a transaction value and (optionally) an item code or SKU.

How does a campaign fit into an overall loyalty program?

A loyalty program is an overarching strategic program that has a set of goals intended to improve the relationship between your brand and your members over the long term. Goals of a loyal program reflect the breadth of the program, for example, increasing sales to existing members or increasing mind share in your customer base for your brand’s product line.

A loyalty campaign is narrower in scope and has a specific purpose that supports the overall goals of the loyalty program. A campaign is tactical. It has a specific, defined goal. For example, the purpose of a campaign could be to promote sales of a new meatless hamburger in Canada during the month of August.

A loyalty program has a one-to-many relationship with loyalty campaigns. The goals of a single loyalty program are collectively achieved by a set of multiple campaigns.