What is a closed loop offer?

A closed loop offer is a SessionM offer that works with a point-of-sales (POS) or ecommerce system so that an offer can be evaluated in real-time and rewards issued at the point-of-sale. An integration with a POS system enables you to deploy SessionM-powered offers, redeemable in real-time at the point of sale.

POS systems allow retailers, restaurants and other similar organizations to manage operating tasks and in-store sales and purchases – from scanning product data and printing receipts to swiping a credit/debit card and entering credentials on a pinpad. Through direct integration with the point of sale and compatible ecommerce platforms, SessionM automatically delivers a unique offer or discount, verifies the member’s eligibility and discounts the transaction at the point of purchase. Using closed loop offers, you can present members with loyalty-related promotions and leverage direct integration with the POS system.

Note: If you do not want to use SessionM as the system of record for offers, SessionM offer functionality can be integrated in your current offer system.

The following image shows the workflow for a "closed loop" offer.

Integration through the SessionM POS API

Integrating SessionM offer functionality in a POS or ecommerce system is done through the SessionM POS API. POS objects support connecting a 3rd-party POS or ecommerce platform to the SessionM platform. The APIs allow 3rd parties to programattically send transaction data and associate transactions to members of a loyalty program. The APIs enable brands using this system to redeem rewards, lock/unlock offers and even reinstate a specific offer on a member's behalf after it has been redeemed.