Preview and activate audience

Steps

1. Get a quick estimate of the audience size you are creating by clicking Refresh in the Estimated Audience Size box. Then, when you are ready to see a detailed view of the new audience, click Preview.

2. The Audience Preview drawer slides into view. It shows the audience size, a list of the first 10 users (customers) in the audience, including their names and user IDs, and a summary of the audience’s segmentation logic.

3. If this preview meets your expectations, you can make the audience "live" by clicking Activate, which replaces the preview with the Activate Audience panel. Alternatively, you could simply save the audience configuration as a draft by selecting Save as Draft from the More Actions dropdown.

4. Indicate the audience type as either “Static” or “Dynamic.” Then use the Audience End Date dropdown to specify when the audience will end.

5. Click Activate. If the activation is successful, the system displays a message confirming the activation and opens the Audience Composer page, showing the new “Live” audience at the bottom of the audience table.