Create and name your audience

  1. From the All Audiences view in the Audiences module, click Create Audience in the top right corner of the page.

  2. In the pop-up, provide the audience with a unique name, click create, and you’ll be brought to the Audience Builder page.

Note: You can always change the name of the audience if needed by editing it at the top of the Audience Builder page and clicking the green checkmark.