Save and activate your audience

Save your audience configuration as a draft by clicking the blue Save button at the bottom of the audience builder page. Saving an audience as a draft allows you to return to it later from the All Audiences table and continue making edits. Audiences do not auto-save as you go, so it's a good idea to periodically save your progress to ensure you don't lose what you've created.

If you're done building your audience, you can make the audience "live" (active) by clicking the blue Activate button. An audience must be active in order to be used throughout the rest of the SessionM platform. Be sure to give your audience a final check before activating. Once an audience is activated, you cannot make any changes to it.

When activating an audience, if any card is left blank, the user receives an activation error noting that there are blank cards within their audience and asks if they want to proceed with activation. If the user proceeds, any blank cards are removed from the audience definition.