Improved Processing Speed for Tier Level Evaluations
We've added performance enhancements to our Tier Level evaluation process (also known as Tier Maintenance). Tier Level evaluation of program members e.g. determining if a customer is allowed to stay in a particular tier for another year has been improved by roughly a factor of 10x. This will allow more customers to be processed in shorter timespans.
Loyalty Enhancements (Beta)
The following feature enhancements require you to be using the enhanced loyalty and transaction engines. The process to move customers over to these new engines will start near the end of the first quarter of 2021.
By working with our implementation teams, you can define the data that you want ingested as part of your transactional flow. The existing fields of a transaction are still required, but new fields can now be added and used as new rules and outcomes to create loyalty use cases. For example, an airline customer could be awarded a point for every mile flown.
To allow for more complex loyalty programs and rules, SessionM has enhanced its Loyalty engine to more effectively scale to more rules and outcomes.
To expand the flexibility of our loyalty program use cases, new loyalty outcomes have been added to the rules engine. An example of an existing outcome is bolded in the example below “When a customer makes a purchase of $5 or more, award 5 pts per dollar spent.” New outcomes available include:
The SessionM platform will now ingest two new fields by default: “Status” and “Item” status. You can define the statuses and create loyalty rules off this data. For example, you could create a rule where a customer who made a reservation would not earn points until the customer actually checked into the hotel.
To allow for a more personalized experience, you will now be able to manually extend an individual customer’s tier evaluation window. To start, this will only be supported via API and will not appear in the SessionM platform’s UI.
An example use case of this functionality would be if a customer was unable to stay at a hotel for 3 months due to injury. If they called in to alert a customer success agent of the hotel, that agent could extend the evaluation window by 3 months, allowing the customer to have an opportunity to earn more points and pass evaluation once they can travel again.
Features & Enhancements