How do I assess the effectiveness of offers?

Successful loyalty programs adapt and evolve. It’s crucial to evaluate your program to determine where it is performing well and where it needs to improve. Built on a series of intuitive dashboards, the SessionM Insights reporting & analysis tool enables you to understand program performance by measuring key performance indicators such as customer spend and customer frequency.

Using Insights, you can examine valuable metrics related to offers.

• On an individual offer level, you can find information about how many times the offer has been issued, redeemed, expired and revoked.

• Additionally, Insights provides information on the total offer performance, which includes metrics such as total offers issued over time, redeemed over time, expired over time and current offer redemption rate.

For example, the following visualization shows a detailed offer breakdown for each active offer in the system. Each offer level has its offer ID, offer name, offer type, total offers activity, and offer activity breakdown. There are detailed counts for each offer’s issued, redeemed, expired and revoked statuses.

See What information does the Offers tab report? for more information on using Insights to assess the effectiveness of offers.