What is a SessionM offer?
An offer is an item of value given to the customer as a reward - something that a member can earn, redeem or be presented. Offers reward members for completing a certain behavior or series of behaviors, incentivize the purchase of new items, drive more frequent purchases and build brand loyalty.
For example, you could create an offer that promises your members that, as a reward for buying four lattes in a week, the fifth latte is free.
Using SessionM to power offer management enables brands to create and manage various types of offers. Rules can be established for each offer, creative can be uploaded and offers can be awarded through a variety of channels. A series of metrics are available through SessionM’s reporting tool to show impact of an offer to your loyalty program.
What are some examples of offers?
Let’s look at several examples offers that can be created in the SessionM platform.
The first example offer is part of a "welcome package" that is sent to members who have just joined your loyalty program. The is a 10% discount on the next item purchased by the members. The offer is valid for 14 days from the date that it is issued.
See the Welcome new members with discount on first purchase article for a strategy for using this offer to motivate new loyalty program members to complete their first purchase.
The second example offer is sent to members who have spent less than $50 in the past 180 days. The offer is $25 discount on their next purchase if they spend more than $100 dollars in the next month.
See the Challenge "missing in action" members to resume spending with "spend x, get y" offer article for a strategy for using this offer to challenge low-spending members to resume spending by providing a "spend x, get y" offer.