How do I assess the effectiveness of points?

Successful loyalty programs adapt and evolve. It’s crucial to evaluate your program to determine where it is performing well and where it needs to improve. Built on a series of intuitive dashboards, the SessionM Insights reporting & analysis tool enables you to understand program performance by measuring key performance indicators such as customer spend and customer frequency.

SessionM Insights provides a wealth of information related to points, including points issued, expired and redeemed. Every point issued is free currency that your brand is giving away to members. Ensure your team is equipped with the right information to enhance the member experience while simultaneously controlling margins.

For example, the following visualization shows the liability for each point source by month.

See What information does the Incentives tab report? for more information.