Purchases: Product Pairing

In Purchases: Product Pairing events, members must buy the pair of items from the brand’s catalog specified by the rule to earn the outcomes associated with the rule. This event is useful to increase member spending by offering a reward for the purchase of two items that have a natural affinity – for example, a golf club and a set of golf balls.

Core restrictions

Purchase: Product Pairing events are constrained by the following core restrictions.

• Qualifying Items x2

  Specifies which items in the brands’ catalog form the product pair eligible to earn the outcome for a rule. Use the SKU picker to select the products.

  See Qualifying Items for a detailed description.

• Total Number of Times

  Indicates how many times that members must complete an event before earning an outcome. The default setting is 1.

  See Total Number of Times] for a detailed description.

Ancillary restrictions

The following ancillary restrictions further constrain Purchases: Product Pairing events.

• Consecutive

• Frequency Cap

• Max Event Rate

• Prerequisite Behavior

• Qualifying Channels

• Qualifying Context

• Qualifying Discount Code

• Qualifying Payment Types

• Qualifying Day of the Week

• Qualifying Start and End Dates

• Qualifying Time of the Day

• Timeframe

Example

Your brand is a sponsor of the Wimbledon tennis tournament. Coinciding with the tournament, you run a promotion where members receive an award for purchasing a tennis racket and tennis balls in the same transaction.