Purchases: Using Promo Code

In Purchases: Using Promo Codes events, members use the promo code specified by the purchase rule to buy one (or more items) from the brand’s catalog to earn the outcomes associated with the rule.

Note that a purchase rule can only specify a single promo code. If a campaign involves multiple eligible promo codes, you need to define a purchase rule for each eligible promo code in the campaign.

Core restrictions

Purchase: Using Promo Code events are constrained by the following core restrictions.

• Qualifying Promo Codes

  Indicates the promo code eligible to earn the outcome associated with the rule.

  See Qualifying Promo Codes for a detailed description.

• Total Number of Times

  Indicates how many times that members must complete an event before earning an outcome. The default setting is 1.

  See Total Number of Times for a detailed description.

Ancillary restrictions

The following ancillary restrictions further constrain Purchases: Using Promo Code events.

• Consecutive

• Frequency Cap

• Max Event Rate

• Qualifying Channels

• Qualifying Context

• Qualifying Day of the Week

• Qualifying Discount Code

• Qualifying Locations

• Qualifying Locations

• Qualifying Start and End Dates

• Timeframe

Example

The purchase rule shown below specifies that members who make a purchase using promo code “springpromo” earn the outcome associated with the rule.