Purchases: Quantity

In Purchases: Quantity events, members must buy the number of items specified by the rule from the brand’s catalog to earn the outcomes associated with the rule.

Note that the Purchase: Quantity event lends itself to multiple purchases over a period of time. Say, for example, that the rule stipulates that members must purchase 6 items in the next 3 months (January, February, March) to earn the outcome. The following purchases satisfy the rule:

2 items in January, 1 in February, 3 in March

4 items in January, 0 in February, 2 in March

Core restrictions

Purchase: Quantity events are constrained by the following core restrictions.

• Total Number of Times

  Indicates the total number of items that must be purchased to earn the outcome. See Total Number of Times for a detailed description.

• Item Variety

  Indicates whether members must buy one or more of the same items to earn the outcome or can purchase different items to earn the outcome. The default setting is “can be the same or unique items”, indicating that different types of items satisfy the condition. See Item Variety for a detailed description.

• Transaction Variety

  Indicates whether members must complete the rule in a single transaction or can spread the purchase across multiple transactions. By default, members must complete the rule in a single transaction. See Transaction Variety for a detailed description.

• Discount Eligibility

  Indicates whether fully discounted items (items that have a zero-dollar value) should be included in determining the outcome earned by members. This restriction is disabled by default. See Discount Eligibility for a detailed description.

Ancillary restrictions

The following ancillary restrictions further constrain Purchases: Quantity events.

• Consecutive

• Frequency Cap

• Max Event Rate

• Prerequisite Behavior

• Qualifying Context

• Qualifying Channels

• Qualifying Day of the Week

• Qualifying Discount Code

• Qualifying Payment Types

• Qualifying Start and End Dates

• Qualifying Time of the Day

• Timeframe

Example

A brand wants to motivate “occasional shoppers” – that is, members who buy from the brand every now and then – to advance to loyal customers who purchase more items more frequently from their catalog. To do this, the brand challenges them with an offer: Buy 6 items in the next 90 days and earn a 50% discount off their next purchase.

The purchase rule is shown below. Note that the Transaction Variety restriction setting allows the event to be completed over multiple transactions, and that the Timeframe restriction sets the period to 90 days.