Loyalty Program in Two Verticals

In the QSR (Quick Service Restaurant) example below, the customer's experience transpires in a series of screens that interact with a reward store called "Fancy Fries." Once registered for the Fancy Fries loyalty program and in possession of 145 points accumulated from making purchases, the customer, Amanda, can review the reward store's offers that she has access to in a rewards exchange screen, as shown in steps 3 and 4:

It appears that the top two offers are of special interest to Amanda: one for the curly fries, which requires 80 points; and, one for a selection of dips that requires 100 points. These two offers are visible in her "My rewards" screen, shown in step 5, when actual points are spent for the offers; once purchased, the offers are added to Amanda's wallet. Finally, step 7 demonstrates how everything comes together: Amanda makes a larger purchase for a pulled pork loaded fries, and, in the same transaction, redeems only the offer that provides her with an order of curly fries. Total cost for Amanda is only $15 thanks to some smart purchasing decisions.

In the Airline example below, the customer's experience transpires in a series of screens that interact with a reward store called "AVIA Travel." Once registered for the Avia loyalty program and in possession of points accumulated from making purchases, the customer, Amanda, can review the reward store's offers that she has access to in a rewards exchange screen, as shown in steps 3 and 4:

It appears that three offers are of special interest to Amanda: one for the an $100 AVIA gift card, which requires 20,500 points; one for a $500 Amazon gift card that requires 63,000 points; and, one for a $250 Best Buy gift card for 31,500 points.

Amanda decides to purchase the Avia travel discount, valued at $100. This reward is visible in her "Rewards store" screen, shown in step 5. Amanda can now click the Buy button and spend the 20,500 points necessary to purchase the reward, which is then added to the wallet in step 6. Finally, step 7 demonstrates how a new purchase is made with the benefit of an applied discount: Amanda makes a larger purchase for a round trip ticket between JFK and BOS, and, in the same transaction, redeems the reward that reduces her cost by $100.