Add creative content to a message. 1. On the activity feed's builder page, click **Creative**. 2. Enter data in the following fields on the Creative tab. | Field | Description | | --- | --- | | Header | Title of message in tile served by feed. | | SubHeader | Subtitle of message in tile served by feed. | | Points | Number of points awarded for clicking on tile. | | Additional Copy | Additional text that displays on tile. | | Action | Action that happens when customer clicks on tile. For example, going to external web page or accessing a deep link in an app. | | External Link | Changes with respect to action selected above. Defaults to External Link . If action is set to Execution , an "Execution" dropdown would show all executions you have set up such as videos and graphical displays. | | Display Points | Points to let customer know what they can earn for engaging with tile; not the points they actually get. | | Content Url | URL to formatting template for how tile displays. | | App Icon | Icon image showing in tile that reflects related app, such as Facebook. | | App Icon Alt Text | Alternative text when icon cannot display. | | Graphic | Image that displays in tile. | | Graphic Alt Text | Alternative text when image cannot display. | | Link to externally hosted Legal or Terms and Conditions pages | URL to related legal or terms/conditions page. | 3. Click **Save**. 1. On the inbox message's builder page, click **Creative**. 2. Enter a **Header**, which specifies routing information for the message, including the sender, recipient, date and subject. 3. Enter a **Message**. 4. For **Icon**, drop, browse or upload a file. 5. Click **Save**. 1. On the email message's builder page, click **Creative**. 2. Select a **Message Provider**, which is the service partner participating in the email integration. The provider you select determines which creative templates display in the Templates dropdown. 3. Select a template. 4. Select the template variant (if you want to use a template other than the default). 5. Click **Save**. 1. On the SMS message's builder page, click **Creative**. 2. Enter a **Message Provider**, which is the service partner participating in the SMS message integration. 3. Select a **Target Phone Number** that receives the SMS message. This selection is from a dropdown that corresponds to the message provider you selected. 4. Select a **Messaging Preference**. 5. In **Message**, enter text for the SMS message. 6. Click **Save**. 1. On the push notification's builder page, click **Creative**. 2. Enter text for the **Header** that displays in the notification. 3. In **Message**, enter text for the notification message. 4. Select the **Action** that you want the customer to perform. 5. Click **Save**. 1. On the external message's builder page, click **Creative**. 2. Enter a **Message Provider**, which is the service partner participating in the external message integration. 3. Select a template for the message. This selection is from a dropdown that corresponds to the message provider you selected. 4. Select the template variant (if you want to use a template other than the default). 5. Click **Save**. 1. On the in app notification's builder page, click **Creative**. 2. Enter text for the **Header** that displays in the notification. 3. In **Message**, enter text for the notification message. 4. Enter **Button Text** that appears for a button included in the notification. 5. Click into **Button Color** to open a color picker and set the color of a button included in the notification. 6. Select the **Action** by which the customer can engage with from the notification. 7. Drop, browse or upload the **Push Icon** that you want to be shown on the notification. 8. Drop, browse or upload the **Push Graphic** that you want to be shown on the notification. 9. Click **Save**. 1. On the push message's builder page, click **Creative**. 2. On the Creative tab, select the message provider from the dropdown list. 3. Enter text for the **Header** that displays in the push message. 4. In **Message**, enter text for the push message. 5. Select the **Action** that you want the customer to perform. 6. Optionally, specify the Apple Notification Service (APNS) Config. 7. Optionally, specify the Firebase Cloud Messaging (FCM) Config. 8. Click **Save**.